This Is It

Jamaican restaurant, American restaurant

Experience the vibrant flavors of Jamaica at This Is It, an inviting eatery located at 211 Genesee St in Rochester. With a laid-back and trendy atmosphere, it’s perfect for a quick lunch or a cozy dinner. Popular for its generous portions and beloved dishes like the curry chicken and oxtails, This Is It is a crowd favorite among locals and university students alike. While some have noted occasional service hiccups, many rave about the delicious comfort food and warm hospitality. Whether you're dining in or taking out, the welcoming vibe and tasty offerings make it hard to resist returning for more.

Contact Info

  • Location: 211 Genesee St, Rochester, NY 14611
  • Phone: (585) 413-1701
  • Price range: $$
This Is It

Opening hours

  • Monday: 11 am-10 pm
  • Tuesday: 11 am-10 pm
  • Wednesday: 11 am-10 pm
  • Thursday: 11 am-10 pm
  • Friday: 11 am-10 pm
  • Saturday: 12-8 pm
  • Sunday: 12-8 pm

Services

  • Takeaway
  • Dine-in
  • Lunch
  • Dinner
  • Solo dining
  • Wheelchair-accessible entrance
  • Wheelchair-accessible seating
  • Comfort food
  • Late-night food
  • Quick bite
  • Small plates
  • Lunch
  • Dinner
  • Dessert
  • Toilets
  • Casual
  • Trendy
  • Groups
  • Tourists
  • University students
  • Usually a wait
  • Accepts reservations
  • Credit cards
  • Good for kids
  • Free of charge street parking
This Is It Food & drink
This Is It Vibe
This Is It Oxtail

Menus and Prices

This Is It menu prices 1
This Is It menu prices 2

Add Your Review

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Recent Reviews

Cruz Pollich

September 08, 2024

This Is It is a gem for anyone craving authentic Jamaican cuisine! I recently visited and tried the curry chicken and oxtails combo with rice & peas and cabbage - it was simply DIVINE! 🌟

The oxtails were tender and bursting with flavor, while the mac and cheese was definitely the best in town - creamy and made with love. The atmosphere is casual yet trendy, with friendly servers completing the experience. Just a heads up, there might be a wait during peak hours, and they occasionally close early, so check before you head over. I can't wait to return! 🍽️


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