The Basque Market

I heard about this place from a couple who did a video blog.
The couple said that they make Paella on Fridays and my conference was across the street Fri-Sat, so perfect timing! Adorable little location that is easily accessible from the Boise Center.
We got the seafood Paella & their chorizo.
Holy cow! It was so good! Last time I had Paella was in Spain & this did not disappoint.
Their chorizo appetizer was also delicious.
My work partner had never had any of this before & he really enjoyed it too.
Try it out!

We had the Basque Market cater our wedding with pintxos and paella.
They made one traditional paella and one smaller vegetarian paella, both prepared on site at the venue.
Tara was great to communicate with.
She even made sure that I had gotten something to eat, since I was busy with guests etc.
It was a wonderful, delicious experience enjoyed by all! Thank you!

Arrive at least 30 minutes early and plan on drinking for 30 minutes to wait for paella, if you want to ensure you get a table.
Otherwise, you'll have to get a to-go box.
Tiny seating capacity (maybe 50 people).
Staff: maybe coach people on this so we don't waste our time (arrive early to get a table or plan on grabbing to go).
This would be very easy to post on the website and to let people know before the rush, if they stop by. I stopped by after the America's Test Kitchen review, but the paella I had was salty, leaving a salt tingle on my lips, mouth, and throat.
Otherwise, taste was OK.
Customer experience is poor: no clear signage pointing to the entry door and interior is tightly packed, with no clear start or end to the line, leading to a scrum of 5 different customers trying to figure out where to queue.
You're resting on your laurels: do some intensive improvements to the CX (signage, layout, space) and work on the signature dish consistency.
It's hard to imagine ATK tasted what I did and gave that positive endorsement.