Friedman's Herald Square
American restaurant, Breakfast restaurant, Brunch restaurant, Gluten-free restaurant, Hamburger restaurant, Lunch restaurant, Takeout restaurant, Vegetarian restaurant, Wine bar
Friedman's Herald Square offers a cozy yet trendy atmosphere perfect for brunching or grabbing a quick bite. Conveniently located at 132 W 31st St, this women-owned American eatery is renowned for its fluffy pancakes and hearty comfort food. Diners rave about the fast service and delightful coffee, though the menu can feel a bit carb-heavy. With gluten-free and vegan options available, it’s family-friendly and suitable for diverse groups. Keep in mind that tables turn quickly, so be prepared for a bustling vibe!
Contact Info
- Location: 132 W 31st St, New York, NY 10001
- Located in: Floor 1 · 31 Penn Plaza
- Phone: (212) 971-9400
- Price range: $$
Opening hours
- Monday: 8:30 am-9 pm
- Tuesday: 8:30 am-9 pm
- Wednesday: 8:30 am-9 pm
- Thursday: 8:30 am-9 pm
- Friday: 8:30 am-9 pm
- Saturday: 8:30 am-9 pm
- Sunday: 8:30 am-9 pm
Other Business Hours
Happy hours
- Monday: 2-6 pm
- Tuesday: 2-6 pm
- Wednesday: 2-6 pm
- Thursday: 2-6 pm
- Friday: 2-6 pm
- Saturday: 2-6 pm
- Sunday: 2-6 pm
Services
- Wheelchair-accessible car park
- Wheelchair-accessible entrance
- Wheelchair-accessible seating
- Wheelchair-accessible toilet
- Identifies as women-owned
- Outdoor seating
- No-contact delivery
- Delivery
- Takeaway
- Dine-in
- Fast service
- Great coffee
- Great dessert
- Great tea selection
- Breakfast
- Lunch
- Dinner
- Solo dining
- Alcohol
- Beer
- Cocktails
- Coffee
- Comfort food
- Happy-hour drinks
- Happy-hour food
- Healthy options
- Organic dishes
- Quick bite
- Small plates
- Vegan options
- Vegetarian options
- Wine
- Breakfast
- Brunch
- Lunch
- Dinner
- Dessert
- Seating
- Bar on site
- Toilets
- Wi-Fi
- Free Wi-Fi
- Casual
- Cosy
- Trendy
- Family friendly
- Groups
- LGBTQ+ friendly
- Tourists
- Transgender safe space
- University students
- Accepts reservations
- Usually a wait
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
- Good for kids
- High chairs
- Difficult to find a space
Menus and Prices
Add Your Review
Recent Reviews
Yasmin Senger
September 16, 2024Friedman's Herald Square is a cozy spot for a quick and satisfying meal! 🌟 I visited recently and was tempted by the lemonade pancakes - fluffy and bursting with flavor. The menu's diverse offerings, including the delicious Nova Benny, keep me coming back.
The atmosphere was laid-back but got a bit busy during peak hours, which is expected for such a popular brunch place. The quick service ensured I didn't wait long for my food, though I did feel a bit rushed when choosing a cocktail.
A great pick for breakfast or brunch! 🍽️
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