4.4 stars based on 3576 ratingsToday's hours: 8:30 am-9 pmAdd a review
$$ American restaurant, Breakfast restaurant, Brunch restaurant, Gluten-free restaurant, Hamburger restaurant, Lunch restaurant, Takeout restaurant, Vegetarian restaurant, Wine bar
About
Friedman's Herald Square offers a cozy yet trendy atmosphere perfect for brunching or grabbing a quick bite. Conveniently located at 132 W 31st St, this women-owned American eatery is renowned for its fluffy pancakes and hearty comfort food. Diners rave about the fast service and delightful coffee, though the menu can feel a bit carb-heavy. With gluten-free and vegan options available, it’s family-friendly and suitable for diverse groups. Keep in mind that tables turn quickly, so be prepared for a bustling vibe!
Friedman's Herald Square is a cozy spot for a quick and satisfying meal! 🌟 I visited recently and was tempted by the lemonade pancakes - fluffy and bursting with flavor. The menu's diverse offerings, including the delicious Nova Benny, keep me coming back.
The atmosphere was laid-back but got a bit busy during peak hours, which is expected for such a popular brunch place. The quick service ensured I didn't wait long for my food, though I did feel a bit rushed when choosing a cocktail.
