Friedman's Herald Square

Name: Friedman's Herald Square
Address: 132 W 31st St, New York, New York, 10001, US
Telephone: (212) 971-9400
Price range: $$
Rating: 4.40

American restaurant, Breakfast restaurant, Brunch restaurant, Gluten-free restaurant, Hamburger restaurant, Lunch restaurant, Takeout restaurant, Vegetarian restaurant, Wine bar

Friedman's Herald Square offers a cozy yet trendy atmosphere perfect for brunching or grabbing a quick bite. Conveniently located at 132 W 31st St, this women-owned American eatery is renowned for its fluffy pancakes and hearty comfort food. Diners rave about the fast service and delightful coffee, though the menu can feel a bit carb-heavy. With gluten-free and vegan options available, it’s family-friendly and suitable for diverse groups. Keep in mind that tables turn quickly, so be prepared for a bustling vibe!

Contact Info

Location: 132 W 31st St, New York, NY 10001
Located in: Floor 1 · 31 Penn Plaza
Phone: (212) 971-9400
Price range: $$

Opening hours

Monday: 8:30 am-9 pm
Tuesday: 8:30 am-9 pm
Wednesday: 8:30 am-9 pm
Thursday: 8:30 am-9 pm
Friday: 8:30 am-9 pm
Saturday: 8:30 am-9 pm
Sunday: 8:30 am-9 pm

Other Business Hours

Happy hours

Monday: 2-6 pm
Tuesday: 2-6 pm
Wednesday: 2-6 pm
Thursday: 2-6 pm
Friday: 2-6 pm
Saturday: 2-6 pm
Sunday: 2-6 pm

Services

Wheelchair-accessible car park
Wheelchair-accessible entrance
Wheelchair-accessible seating
Wheelchair-accessible toilet

Identifies as women-owned

Outdoor seating
No-contact delivery
Delivery
Takeaway
Dine-in

Fast service
Great coffee
Great dessert
Great tea selection

Breakfast
Lunch
Dinner
Solo dining

Alcohol
Beer
Cocktails
Coffee
Comfort food
Happy-hour drinks
Happy-hour food
Healthy options
Organic dishes
Quick bite
Small plates
Vegan options
Vegetarian options
Wine

Breakfast
Brunch
Lunch
Dinner
Dessert
Seating

Bar on site
Toilets
Wi-Fi
Free Wi-Fi

Casual
Cosy
Trendy

Family friendly
Groups
LGBTQ+ friendly
Tourists
Transgender safe space
University students

Accepts reservations
Usually a wait

Credit cards
Debit cards
NFC mobile payments
Credit cards

Good for kids
High chairs

Difficult to find a space

Food & drink

Vibe

Steak and eggs

Cappuccino

French toast

Smoked Salmon

Chicken and waffles

Coffee

Chilaquiles

Avocado toast

BLT

French fries

Pastrami

By owner

Street View

Menus and Prices

Menu 1

Menu 2

Menu 3

Menu 4

Menu 5

Add Your Review

Reviews

My recent visit to Friedman's Herald Square left me impressed.
Their pancakes were fantastic - fluffy, flavorful, and incredibly delicious.
The coffee was also spot-on, rich and flavorful.
With a menu that goes beyond just breakfast fare, Friedman's is a great option for a satisfying meal any time of day.

The atmosphere of the restaurant is quiet and nice. What I ordered were lemonade pancakes, grilled cheese, and an omelet, but they weren't as special or very tasty as I expected.
What I regret so much is that I didn't order a salad. I was hungry, and the food was mainly bread, potatoes, French fries, and eggs.
I got tired of it quickly, and although I wasn't full, I felt full. Waiter, don't neglect your job and do it right.
The tip was not worth it. The food isn't cheap, but if you want a tip, be sure to serve it properly. And the interior of the restaurant is not bright, so why is the black curtain at the exit so heavy? I was annoyed because I couldn't find the exit

It's a good place for a quick breakfast.
It's usually full and you might find a short queue outside but rable rotation is quick.
There's an all day breakfast menu.
Food was decent, nothing oustanding, efficient attention and overall a good option.